Signature Creative Work
Each project below reflects my ability to bring bold vision and refined execution into harmony — whether I'm creating for luxury retail, editorial media, financial education, or artistic empowerment.
Michael Barin Jewelry Campaigns
Creative Director, Stylist, Copywriter
I led the full creative and operational execution of Michael Barin’s high-jewelry campaigns — from gemstone storytelling and model styling to copywriting, production logistics, and account management. As the lead sales strategist, I personally closed every collector-level sale remotely — often without the client ever seeing the design in person. Through intuition, detailed photos, and one-on-one phone consultations, I built lasting trust with discerning collectors by selecting designs that reflected their personal taste and lifestyle. These campaigns weren’t just about aesthetics — they were about precision, instinct, and connection.
William Noble Rare Jewels Yellow Diamond Campaign
Creative Director, Visual Stylist, Copywriter
This print campaign, created in collaboration with master jeweler Michael Barin, was designed to showcase the radiant rarity of William Noble’s yellow diamonds. The concept merges high-impact luxury with visual serenity — a single diamond drop over water, echoing the stone’s brilliance and ripple effect in the world of rare gems.
Visual Concept: “A Drop of Light. A Crown of Fire.”
Styling Note: Precision-set double-halo yellow radiant diamond ring framed in platinum and pavé diamonds
Creative Elements: Symbolism of liquidity, purity, and high vibrational opulence
This image was used in marketing campaigns for high-jewelry clientele, evoking a sense of graceful power and exclusivity.
KISMET Magazine
KISMET is owned and creatively led by my daughter, Reanna Barin. As sole proprietor, she has grown it into a stunning editorial platform blending fashion, equestrian storytelling, and sustainable design. I’ve proudly mentored her throughout the journey, offering guidance on editorial writing, creative direction, styling, production, and brand development. From building the e-commerce store to designing luxury merchandise using repurposed materials, this mother-daughter project reflects our shared vision for meaningful, art-driven storytelling.
KISMET was also a digital pioneer — the first digital magazine to integrate direct links on every page, connecting readers in real time to advertisers’ websites, featured articles, artist Instagrams, and product showcases. Every edition became a fully interactive journey. Even more groundbreaking, KISMET provided artists and collaborators a built-in e-commerce platform, allowing them to sell their work and creations directly from the issue itself.
Outsource Financial Services
Sales and Marketing Director, Brand Strategist, Visual Director, Copywriter + User Experience Advisor (UX):
This digital brochure project for Outsource Financial Services showcases my strength in merging form and function. As UX Advisor, I ensured the brochure was designed for intuitive navigation and user clarity — making the financial concepts digestible while building trust with prospective clients. Highlights include:
Interactive hyperlink navigation and section anchoring
Client-friendly layout and visual structure
Tone and voice designed to elevate trust in a B2B finance space
This portfolio piece demonstrates how I translate technical messaging into accessible, high-converting brand assets.
Website and Design Strategy
Website Design & Strategy I was the sole creative and technical architect for all three websites listed . Every layout, headline, call-to-action, product placement, and design element was built and written by me — with a clear emphasis on UX, conversion, and brand voice. From copywriting and visual styling to backend structure and interactive flow, I designed the entire digital experience from the ground up.
Michaelbarin.com – Luxury jewelry e-commerce redesign: full website creation, editorial storytelling, high-jewelry merchandising
Kismetmasters.com – Editorial brand site: creative storytelling, artist features, integrated shop, and visual gallery
Outsourcefinancialservices.com – Client-focused UX + brand trust tools: financial education, client portal language, and intuitive digital navigation
Hoofbeats Are My Melody 501(c)(3)
Drone Videography: Anthony Minassian
Treasurer, Co-Founder
In 2023, my daughter Reanna Barin and I launched Hoofbeats Are My Melody, a 501(c)(3) nonprofit dedicated to fusing equine connection and creative healing. Based at Romo Training Stables in Moorpark, California, our Art Center is a sanctuary for expression — where horses inspire and support every brushstroke, story, and design.
We’ve raised over $40,000 in charitable gifts toward our mission:
To cultivate a nurturing environment where individuals of all backgrounds can access mental wellness, creative freedom, and the transformative power of the horse-human bond.
We offer therapeutic experiences in:
Jewelry making
Leatherwork and tooling
Photography/Videography/Drone
Painting
Music Events
Contact Sonjia
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